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What Does the Future Hold For Google Font?

Poster: STANCOBRIDGE | Date: 1:34pm, 17th Oct 2017. | Views: 184 | 1 Replies
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STANCOBRIDGE. Jalingo, Taraba
1:34pm, 17th Oct 2017.






The fact that Google Fonts is still around proves that Google must currently be getting something out of it to make it worth their while. Whether it’s improving search through less text-as-images, having more fonts cached to improve the UX of their other products, collecting data and doing who-knows-what with it, or else just making the web better and having it come back to them someday, there must be some benefit.

But will it exist in one year? What about five years?

For me personally, it just feels strange to see Google in the font business—they are a tech company, not a type foundry. As a user of the service, I really hope the project continues, but my fear is that someday an executive at Google will decide Google Fonts no longer contributes to their core business objectives and it will suffer the same fate as so many other Google products. Let’s hope that day never comes.


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