What’s in it for Google Font?

Poster: STANCOBRIDGE | Date: 1:13pm, 17th Oct 2017. | Views: 149 | 1 Replies
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STANCOBRIDGE. Jalingo, Taraba
1:13pm, 17th Oct 2017.

It can’t be cheap to serve fonts on this kind of scale. To date there have been over 2.6 trillion pageviews using Google Fonts. Sure, the fonts are oftentimes cached in the user’s browser but that is still a lot of requests and a lot of data being transferred. A trillion is a big number, even for a company like Google.

Font views counter
2.6 trillion pageviews and counting.

I’ve heard people compare Google Fonts to other Google products such as YouTube and Google Maps—the cost of serving fonts is nothing compared to the cost of serving large image and video files to hundreds of millions of people. However, there is a huge difference here. Both YouTube and Google Maps are monetized through advertising. I really can’t fathom any way Google could use that type of monetization strategy with Google Fonts.

And it’s not just the server costs. Google must surely devote engineers to maintaining this project. Every resource they devote to Google Fonts takes away from other potentially more profitable areas of their business.

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